Senior Brand Executive

Job Description

Title: Senior Brand Executive

Company Name: BEAUTY EDGE SDN. BHD.

Vacancy: 3

Job Location: Petaling Jaya

Career Level: Senior Executive

Years Of Experience: 2 years

Qualification: Diploma, Advanced/Higher/Graduate Diploma, Bachelor's Degree, Post Graduate Diploma, Professional Degree

Employment Status: Full-Time

Summery

  • Free Products and fun working culture
  • Monthly Incentives
  • EPF,Socso,Medical Claim

Job brief:

We are searching for a person that can act as a brand advocate to take care of the brand marketing activities, generate strong brand building results through planning and implementation of initiatives to grow the category for the assigned portfolio.

Roles & Responsibilities:

  • Managing a designated category and brand portfolio, driving marketing activities to achieve sales targets, profitability targets, and business objectives.
  • Developing and driving agenda of annual marketing plan for the category and brand portfolio including promotion and activation.
  • Performing marketing research, analyzing and summarising the marketing results.
  • Owning and driving the end-to-end process of turning integrated marketing campaign plans into excellent execution through solid insights and understanding of the retailer and consumers.
  • Leading strong execution of go-to-market strategy with robust, consistent, and timely processes and communication to the field.
  • Managing external relationships with the agency in the development and adaptation of locally integrated communication to support the brands and portfolio, including digital and e-commerce creatives and assets.
  • Monitoring and analyzing the brand and portfolio performance, trends, and competitive landscape to strengthen strategies, identify new opportunities and formulate campaign concepts.
  •  Knowledge of software design programs such as Adobe Creative Suite tools (Photoshop & Illustrator) will be added advantage
  • Good knowledge of SEO&SEM, storyboarding & visual design with a keen eye for aesthetics and visually appealing content will be added advantage.

Qualifications & Requirements:

  • Candidate must possess at least a Diploma, Bachelor's degree in Mass Communication/Marketing/Graphic Design or equivalent in FMCG or Skincare Industry
  • 2 - 3 years of marketing experience within the related background will be ideal
  • Well-understanding of Cosmetics & Skincare market trends and customer behavior
  • Strong experience in marketing, advertising, media planning, and brand management
  • Excellent interpersonal, written, and verbal communications skills in English, Korean (Preferred), Bahasa Cina and Bahasa Malaysia
  • Candidates fluent in Korean are preferred as the role requires candidates to deal with Korean-speaking clients
  • Fun, Positive, outgoing personality and able to work independently

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