Marketing Manager

Job Description

Title: Marketing Manager

Company Name: Glow International Malaysia Sdn Bhd

Vacancy: 2

Job Location: Kuala Lumpur

Career Level: Manager

Years Of Experience: 5 years

Qualification: Not Specified

Employment Status: Full-Time

Summery

• Career development and advancement opportunities
• Positive & energetic working environment
• Open-minded management that are always open to ideas

JOB SUMMARY

The position is to reports to Head of Sales & Marketing and undertake all marketing related projects.

JOB RESPONSIBILITIES

Marketing

1. Plan & execute branding and advertising campaigns/ strategies, launches and activities that can make a difference for company’s success to trends and customer acquisition.
2. To develop strategies and tactics that will drive traffic to the centres and create extra interest in the purchase of a product or service.
3. Coordinating marketing strategies with the sales, operations and finance departments.
4. Work closely with Sales Team to propose, formulate and co-ordinates marketing campaigns and in-centre promotional activities to increase centres’ sales
5. Developing and managing the marketing departmental budget.
6. Analyse customer insights, consumer trends, market analysis and marketing nest practises to build successful strategies.
7. Copywriting for marketing materials (emails, brochures, press releases, website materials, social media and etc.)
8. Preparing and presenting monthly and quarterly report and plans to senior management and floor operations teams.
9. Plan monthly email materials and content to customers and email subscribers.
10. Maintain relationships with media vendors and publishers to ensure collaboration in promotional/ branding activities.
11. Responsible to monitor and manage ad campaigns performances (both online & offline) using various metrics to achieve company’s target.
12. Social media platform management which inclusive of content production and scheduling.
13. Work closely and collaborate with influencers to increase brand exposure/ awareness.
14. Accountable for corporate partnerships to drive sales and traffic to salons.
15. Plan and propose CRM activities and experience journey to increase customers’ brand love and loyalty.
16. Manage the creative design team to develop creative contents and direction to meet objectives for all advertising and public communication.
17. Development of appropriate customer loyalty program, ensure healthy growth of customers database / increase active customer database / recruit new customers 

Telesales

1. Provide day to day directions and leadership to Telesales team to achieve their monthly target.
2. Responsible to create and manage call scripts.
3. Create plans or commission scheme to motivate team to achieve their target.
4. Manage customer complaints or enquiries.
5. Carry out assessments, performance reviews, setting performance targets for sales and quality;
6. Ensure calls quality through close monitoring, to improve customer service.
7. Identify training needs and plan for training sessions
8. Prepare reports and analyze data against budget and goals to maximize efficiency

EDUCATION AND EXPERIENCES

1. BSc/BA in Marketing, Business Administration or relevant discipline
2. At least proven experience as marketing executive or similar role

COMPETENCY REQUIREMENT

1. Fast learner/ familiar with marketing software and system.
2. Good understanding of market research techniques, data analysis and statistics methods.
3. Thorough knowledge of strategic planning principles and marketing best practices.
4. Excellent communication and people skills.
5. Strong organizational and time-management abilities.
6. Creativity and commercial awareness.
7. Good problem solving skills.