Marketing Manager – Franchise Development

Job Description

Title: Marketing Manager – Franchise Development

Company Name: Anytime Fitness Malaysia | Inspire Brands Capital

Vacancy: 1

Job Location: Kuala Lumpur

Career Level: Manager

Years Of Experience: 5 years

Qualification: Professional Certificate, Diploma, Advanced/Higher/Graduate Diploma, Bachelor's Degree, Post Graduate Diploma, Professional Degree

Employment Status: Full-Time

Job Description

Are you a driven B2B marketing professional, who's passionate about leading marketing strategy, optimizing metrics and creating compelling campaigns to close more sales?

Are you passionate about the fitness industry, and entrepreneurial in nature?

Are you looking to grow your marketing career and work with an international, award-winning fitness franchise brand, growing rapidly throughout Asia?

Inspire Brands Asia is seeking an exceptional Marketing Manager to play a key role in growing the Anytime Fitness brand footprint throughout Asia by leading the marketing strategy and creating compelling online and offline campaigns to ultimately close more franchise sales throughout Asia.

Roles & Responsibilities:

• Work with the EVP and COO to lead the franchise development marketing strategy for each market through developing localized and engaging content to drive franchisee inquiries,
• Lead the online campaigns for franchise sales and business development including, LinkedIn, Facebook, Instagram, and Google strategies by achieving key KPIs including,

1. Lead to presentation targets
2. Cost per lead targets
3. Cost per acquisition targets

• Strategically aim to optimize marketing spend through managing the marketing budget per market, be an expert in all marketing related systems, proposing key changes where necessary backed by data,
• Generate marketing reports and key metrics for management,
• Work with internal and external stakeholders to drive collective business outcomes (approved
• annual plans),
• Promote collaboration and communication between franchise marketing and all other departments in IBA.

Candidate Requirements:

• Passionate, hard-working, positive minded, always willing to learn, grow and improve on your work and results,
• Take initiative to engage with our regional team throughout Asia whilst aiming to upskill yourself in all areas, personally and professionally,
• Strong online marketing knowledge and track record in achieving results with B2B marketing across o LinkedIn

1. Instagram
2. Meta and
3. Google

• Leadership experience in managing an external agency and/or internal marketing team including, Graphic Designers, Copywriters, and other key marketing stakeholders,
• Strong creative thinking ability to strategize creative and engaging campaigns to drive franchisee inquiries,
• Strong understanding of marketing analytics, Meta business manager, CRM integration and other key marketing related software.

Our commitment to you

• Care for you as a person, not just an employee
• Support you with your career and personal development
• Provide resources to improve your health holistically, physically, mentally, and emotionally
• Compensate you with trust, flexibility, new opportunities, and a sense of purpose in making the country healthier, in addition to competitive wages and benefits
• Empower you to take risks in an environment where we view failure as an opportunity to learn and improve
• Promote a culture of work hard, play hard!