Title: Marketing Executive
Company Name: Luen Heng F&B Sdn Bhd
Job Location: Kuala Lumpur
Career Level: Junior Executive
Years Of Experience: 1 year
Qualification: Not Specified
Employment Status: Full-Time
-Drive, plan and execute marketing campaigns to achieve measurable results on consumer activation, sponsorships, PR, digital, events and promotions.
-Assisting in the formulation of strategies to build a lasting engagement with trade partners and consumers .
- To generate monthly reports and assist in events
-Launching and implementing innovative promotions to increase brand awareness.
-Support and manage integrated 360 marketing campaigns, ensuring alignment with stakeholders from different departments – Sales, Finance, Logistics and HODs.
-Monitor stock levels and ensure accurate forecasting together with Sales and Logistics.
-Monitor brand performance on a monthly basis to ensure KPIs are met.
-Conduct analysis of market and competitive trends.
-Diploma / Bachelor’s degree in Marketing, Business Administration or any related fields
- Preferable 1-2 years experience of brand marketing experience with exposure elements of the marketing mix
-Fresh graduate is encouraged to apply
-Ability to translate marketing strategy into tactics and actionable plans
-Well versed with Microsoft Excel , PowerPoint and Word .
-Strong interpersonal skills with a focus on teamwork
-Ability to communicate and work with a variety of stakeholders
-Flexible and creative with an attention to detail
-Result oriented with positive attitude